Quid Explore: NYC
Learn how leaders are tackling complex problems with full-picture thinking
Scope:
→ Event branding
→ Stage design
→ Lobby graphics
→ Directional signage
→ Print materials
→ Custom icons and logos
Quid's largest summit to date, gathered thought leaders across strategy, marketing, innovation, and analysis to share what they’ve learned and what's next. The summit showcased the importance of full-picture thinking, with speakers from NASA, Intel, Coca-Cola, FleishmanHillard, Viacom, etc.
Solution: I collaborated with the event manager, vendor, and the Chief Marketing Officer to create colorful and bold graphics that were high-impact and unique while still on brand. All summit materials played up the event theme of "Full Picture Thinking" and ensured that every client touchpoint was exciting and connecting back to Quid's story. The final result was immersive and highly experiential and succeeded in driving awareness and engagement from new and existing customers.
To see the event and promotional materials in action, click on the brief video showcase below.
The client's response was overwhelmingly positive:
"Iliana, the set and swag looked great today! Thanks again for doing such great work! Your impact was everywhere."
