It's WiFi
for the community
by the community
The only community-built WiFi delivering
the thrill of contributing to a unified world
Roam is revolutionizing connectivity with a decentralized global WiFi network, offering seamless roaming and advanced network security. Users receive rewards for every connection and check-in around the world.
Roam has gained strong traction and needed to simplify its messaging ahead of upcoming milestones, including a migration to Solana and token launch. The brand identity needed to be approachable, while living comfortably in both the traditional Telco world and the forward-looking Web3 space.
Using the brand strategy as a foundation, I created a visual identity and system that feel youthful, optimistic, and modern. Inspired by the concept of roaming in a connected world, the logo mark is a fusion of the location icon and signal symbol we are all familiar with, together expressing travel and connectivity.
The curves in the custom typography mirror and complement the rounded forms and clean shapes of the mark. In subtle homage to people, a “hidden” human icon can be found in the negative space of the mark.
